Mexico’s automotive industry is undergoing rapid transformation in 2025. New brands are entering the market, driven by technological innovation, demand for more efficient and sustainable vehicles, and a favorable investment climate. This momentum positions Mexico as a key player in the future of mobility. Explore the new car brands in Mexico, how automotive engineering drives innovation, the most affordable car options, the best SUV brands, and the rising trend of automotive decarbonization
Automotive Engineering and its impact on new brands
The arrival of new brands in the Mexican market is made possible by advancements in automotive engineering. Thanks to its skilled labor, industrial infrastructure, and trade agreements, companies from Asia and Europe are choosing Mexico as a hub for manufacturing and innovation.
In 2025, Chinese brands are making a strong entry, offering electric, hybrid, and smart vehicles. These companies are not just importing cars; they establish local assembly plants and partner with domestic suppliers.
The development of specialized automotive industrial parks—like those operated by VYNMSA—has played a key role in this growth. These spaces are designed for advanced manufacturing, vehicle testing, R&D centers, and integrated logistics.
Automotive engineering is also driving improvements in efficiency, safety, and connectivity. New brands rely on smart sensors, digital platforms, and modular designs that can adapt to different markets, offering Mexican consumers increasingly competitive vehicles.
La llegada de nuevas marcas al mercado mexicano no sería posible sin los avances en ingeniería automotriz. Empresas de Asia y Europa están apostando por México como un centro de manufactura e innovación. Esto se debe en gran parte a la capacidad técnica del país, su infraestructura industrial y la red de tratados comerciales que facilitan la exportación.
New car brands entering the market
- BAIC: This Chinese brand has entered the Mexican market with a functional yet straightforward lineup consisting of a subcompact sedan and three SUVs. These models aim at consumers seeking affordable and practical everyday-use options.
- Bestune: Recently launched in Mexico, Bestune offers a diverse range of four models: a sedan, a crossover, and two SUVs. Its strategy focuses on modern design, solid equipment packages, and competitive pricing, aiming to position itself quickly among the country’s emerging automotive brands.
- BYD: Now established as the global leader in electric vehicle sales, BYD offers a portfolio in Mexico that includes seven fully electric models and one plug-in hybrid. The brand’s value proposition concerns technological innovation, energy efficiency, and sustainability.
- Changan: This brand has entered the Mexican market, aiming to compete in the most popular segments. Its initial lineup includes a subcompact sedan and two similarly sized SUVs.
- Chirey: Initially entering the Mexican market through the SUV segment, Chirey has since expanded its portfolio to include sedans. This move strengthens its goal of becoming a comprehensive option for many consumers.
- DFSK: Known for its focus on utility vehicles, DFSK offers a range that includes vans, flatbed trucks, and passenger models. It primarily targets entrepreneurs and businesses seeking versatile transportation solutions.
- GAC: Also of Chinese origin, GAC debuted in Mexico with two gasoline-powered SUVs. However, its expansion plan includes three upcoming models: an electric SUV, a minivan, and a sedan. This strategy aims to diversify its offerings and appeal to traditional consumers and those interested in cleaner technologies.
- Geely: Geely has adopted a dual strategy in the Mexican market, offering both a gasoline-powered model and a fully electric vehicle. This approach is designed to appeal to a broad audience, ranging from traditional drivers to those interested in sustainable mobility.
- Haval: Specializing in SUVs, Haval aims to position itself as a modern and reliable option in the highly competitive compact SUV segment. Its robust design, integrated technology, and focus on safety are central to its brand proposition.
- JAC: A pioneer in the Mexican market, JAC was the first brand to launch an electric vehicle priced under 500,000 pesos. Its vision is to democratize electric mobility, making this technology more accessible to the average consumer.
- Jaecoo: Jaecoo entered the Mexican market, focusing on design, durability, and high-end features. Its first gasoline-powered SUV launch is aimed at consumers who prioritize aesthetics and performance.
- JIM: JIM specializes in manufacturing pickups that combine strength and functionality. The brand has also developed models with international automakers such as Ford.
- JMC: JMC entered the Mexican market with the Vigus pickup. This truck represents its offering for the light-duty work and transport sector, standing out for its durability and load capacity.
- MG Motor: With British roots and now owned by Chinese conglomerate SAIC Motor, MG Motor has rapidly expanded in Mexico. In late 2023, it introduced its first electric vehicle, reinforcing its commitment to innovation and sustained growth.
- Neta: A young brand focused exclusively on electric mobility, Neta’s initial lineup in Mexico includes an SUV, a hatchback, and a sports car—all fully electric. The brand bets on futuristic design and competitive pricing to attract new consumers.
- Omoda: Targeting a young and connected audience, Omoda launched operations in Mexico with a compact SUV and a sedan. The brand is now preparing to introduce a fully electric model, reinforcing its focus on sustainable mobility and cutting-edge design.
- Ora: Known for offering electric vehicles with distinctive designs, Ora caters to consumers who value aesthetics and sustainability. Its lineup is positioned as a stylish option for the new era of electromobility.
- SEV: A brand fully committed to electric mobility, SEV offers four electric models in Mexico. These vehicles are designed to meet various urban needs with accessible, efficient solutions and a solid driving range.
- Tank: Tank entered the Mexican market with the Tank 300 model, a rugged off-road vehicle with advanced all-terrain capabilities. It appeals to adventure enthusiasts looking for power, technology, and bold design.
- Zeekr: Targeting the premium segment, Zeekr offers luxury electric vehicles that combine advanced technology, sophisticated finishes, and minimalist design. The brand aims to compete directly with high-end European automakers.
What’s the most affordable car in Mexico?
The search for the most affordable car in Mexico remains a top priority for millions of consumers. In 2025, some of the most budget-friendly models include:
- Renault Kwid: With a starting price around $220,000 MXN, it continues to be one of the most affordable options on the market—ideal for city driving and fuel efficiency.
- Chevrolet Aveo 2025: Recently updated, this model offers excellent value for money, improved safety features, and a refreshed design.
- Nissan March: Known for its reliability and competitive pricing, it remains a favorite among younger drivers.
- JAC J2 EV: A fully electric option. While slightly more expensive, it has low maintenance costs and zero emissions.
With the arrival of new Chinese brands like NETA and Wuling, competition in the affordable segment is expected to intensify. These automakers offer compact, practical vehicles with base prices under $250,000 MXN—potentially redefining what it means to be an “affordable car” in Mexico.
What is the best-selling car brand in Mexico?
According to data from the Administrative Registry of the Light Vehicle Automotive Industry (RAIAVL), 116,543 vehicles were sold in Mexico’s domestic market in 2024. Regarding exports, the figure reached 315,706 units. As of the end of the previous year, these were the top 10 best-selling car brands in Mexico:
- Nissan: 17.0%
- General Motors (Includes Chevrolet, Buick, GMC, Cadillac): 14.0%
- Volkswagen (Includes Audi, Bentley, Porsche, Seat): 11.8%
- Toyota: 8.4%
- Kia: 7.1%
- Mazda: 6.4%
- Stellantis (Includes Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Peugeot, and Ram): 6.3%
- MG Motor: 3.6%
- Ford: 3.6%
- Hyundai: 3.5%
Automotive decarbonization: The future of the industry
One of the most pressing topics today is automotive decarbonization. In a context where climate change demands immediate action, the global and local automotive industries are shifting toward more sustainable alternatives.
New car brands entering the Mexican market are heavily investing in electric mobility. Fully electric models from brands like BYD, JAC, and Seres are already on Mexican roads. Companies like Tesla are also expanding their supercharger network and solidifying their presence with future manufacturing plants in northern Mexico.
This transition also requires significant infrastructure changes: charging stations, environmental regulations, tax incentives, and workforce training. Industrial parks must adapt to these needs by offering clean energy solutions and services tailored for green manufacturing.
In this regard, VYNMSA is leading the way by developing sustainable industrial spaces, ready to host companies driving the shift toward zero-emission mobility. Decarbonization is not just a trend but a strategic necessity to maintain the sector’s global competitiveness.
The new automotive brands in Mexico are reshaping the market. Thanks to cutting-edge automotive engineering, the search for the most affordable vehicles in Mexico, rising demand for top truck brands, and a firm commitment to decarbonization, the country is building a more sustainable, accessible, and technology-driven future.
Having the right infrastructure is essential for companies looking to establish or expand operations in this growing automotive ecosystem. VYNMSA offers modern, sustainable, and strategically located industrial parks—ideal for accelerating the new era of mobility in Mexico.
